|
|||||||||||||||||||
| TECHNOLOGY
AND CYBERLAW
10/7/02 <link> 10/2/02 <link> 9/28/02 <link>
On the one hand we *are* sympathetic to the complaints of the record companies (and the artists who actually produce the content), because, after all, every one has a right to make a profit on what they have invested in. In that sense, personally, we would be willing to pay for downloaded music (assuming the fee is not outrageous). At the same time, audio and video tapes (and DVD-Rs will soon join the fray) have been used for recording content at homes and subsequent free distribution to friends and family - for a long time. Only, with the latter, enforcement is practically impossible and the scale of copying and exchange may be much less than over the internet. Regardless of the ease of enforcement, though, we think it is reasonable to expect that companies that use a certain technology to distribute their content, must realistically be resigned to the limitations that technology may impose on how well their content can be protected. In other words, you cannot enjoy the benefits that a mainstream technology brings to your profitability, while being unwilling to accept some of the disadvantages of using such mainstream technology that can be hacked or broken into. Like everything in life, balance is to be expected, however unpleasant. Although there is a lot more we can say on this subject, we are willing to suggest a compromise. The compromise tries to balance the needs of artists and record companies (and studios) to reasonably make a profit on what they sell, and music (and video) enthusiasts who do not want to be paying an arm and a leg for the content which makes the artists and companies rich. The compromise will also ensure that privacy issues are taken out of the picture. Today, we pay out a significant chunk of money to cable companies for watching cable TV. The cable model is a nice one, where we don't necessarily get charged show-by-show (there would practically be no business if people had to pay-per-view for many of the shows TV brings us) but rather a fixed rate for access to a fixed set of channels and their content. We propose that broadband access providers should charge internet users an optional fixed monthly fee, which would go into the coffers of record companies, artists, and studios, for unlimited access to audio and video downloads from the internet. The fees would go to those companies that are willing to release their content over the internet (using a cable-TV like model). A lot of content should be covered by the monthly fee, and highly premium content could be charged a per-download-premium (much like Pay-per-view on Cable TV). Internet users who refuse to pay the fee may then be subject to reasonable schemes which the content companies may use to block illegal downloads. This would not be substantially different, in principle, from the laws governing cable TV today.
|