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MEDIA BIAS : COMMENTARY This page has been updated and
moved to the following website http://media.eriposte.com/2-9.htm
[NOTE: The version below is outdated] A RESPONSE TO THE PAPER by Tim Groseclose (UCLA/Stanford) and Jeff Milyo (U. Chicago) titled "A Measure of Media Bias" by eRiposte 3/13/05 PREFACE Last night, as I was Googling for links on media and economic bias, I came across some links which eventually led me to a Language Log post featuring a response by Gloseclose-Milyo to a critique of their paper which purports to identify media bias and the ideology of think-tanks using an interesting approach. It appears this study has generated sufficient interest that Mark Liberman at Language Log has pointed out:
I very briefly skimmed through the critique of the paper by Geoffrey Nunberg and Gloseclose-Milyo's (referred to as G-M hereafter) response to the critique. However, I have spent very little time analyzing Nunberg's critique and G-M's response because I wanted to really read the original paper first, to understand the methodology and the findings. In the following, therefore, I summarize my own critique of the paper. [Let me also state that I believe this paper is interesting and my critique is provided dispassionately and without any assumption that there was any partisan agenda behind the paper]. For consistency, I use the word think-tank in this page in the same sense in which the authors use it - to describe not just traditional think-tanks, but advocacy groups as well. This is a debatable point, but it is irrelevant to this response. SUMMARY A paper by Gloseclose and Milyo attempts to assess media bias using an approach based on a combination of adjusted ADA scores to assess legislator ideology, and a comparison of think-tank citations by legislators and news media to derive the media's "bias". Based on their methodology (presented and discussed in this paper), they claim that "...contrary to the views and evidence cited above, we find a significant liberal bias in our sample of media outlets." They also claim, for instance, that their data shows the Brookings Institution to be left-leaning and not centrist. In this critique I examine the paper
from three perspectives: I find that the answers to each of those questions is NO. The methodology used by the authors for assessing think-tank ideology is deeply flawed because it omits public or private disagreements that legislators have with think-tanks and does not account for the fact that legislators may agree with think-tanks but not state it publicly for various reasons. This can effectively skew their results in the wrong direction, to an unknown degree. Indeed, the fact that their methodology found the ACLU to be "conservative" was a result of this flaw. The methodology used by the authors for assessing media ideology is completely untenable. There are three principal reasons for this: (a) The approach they use establishes media ideology indirectly, by using the media's think-tank citations and comparing that to think-tank citations by legislators in order to find the legislator whose citations are the closest match. Thus, if a legislator is liberal and the media's think-tank citations match that of the liberal legislator, they would declare the media to be liberal. Setting aside the fact that this definition of media bias is itself incorrect, their claim would be true only if it can be independently proven that the think-tanks cited by the liberal legislator are actually liberal. Their study does not prove this at all, considering that their methodology to establish think-tank ideology is itself deficient. (b) They use the Median adjusted ADA score for the House to determine the "center" for defining who is liberal and who is conservative. As I show, the median approach is fatally flawed and can dramatically, and incorrectly, skew the derived ideology of the media in a direction that is opposed to the ideology of the majority party in Congress. (c) The use of the Mean adjusted ADA score for the House is slightly more meaningful than the Median, but even this is completely deficient and incorrect because the ideological center is set not using an independent, objective measure of ideology but based on the positions of the people in the House at a given point in time. The core of the problem here is that their model simultaneously assumes that ADA scores can provide an absolute picture of a legislator's ideology, but that media- and think-tank ideology should be determined not using the same absolute reference but a relative, moving reference that is highly dependent on who's the majority in Congress and what their ideological position is relative to the minority. This is not an acceptable model, for, if the minority party becomes the majority party in the next election, think-tanks or the media would suddenly appear to have switched ideologies even though their positions underwent ZERO change. The final, and perhaps most serious, problem with their analysis is their attempt to derive a conclusion of media bias using this study. Their confident conclusion that they have proven "liberal media" bias is simply wrong because the study does not examine anything about whether the media actually reports the positions of liberals or conservatives accurately. Citing a think-tank says nothing about whether that think-tank is accurate or not. And it certainly says nothing about what the media communicates to the viewers when it is not citing think-tanks, which is a big chunk of the time. When controlled for other factors
(see Appendix A), the more fundamental determinant of
bias in news reporting is accuracy -- not whom the news reports
cite*. To the extent that news reporting could become inaccurate
by citing certain think-tanks over others, one may have a case that
think-tank citations could influence the accuracy of the
reports. But, G-M have fallen into the trap of assuming that the part
is the whole. Think-tank citations are merely one part of the whole -
which is the media's accuracy in news reporting. An interesting side note: DISCUSSION SECTION 1. ASSESSING THE IDEOLOGY OF THINK TANKS SECTION 2. ASSESSING THE IDEOLOGY OF MEDIA OUTLETS SECTION 3. DEFINING MEDIA BIAS APPENDIX A: Clarifying comments on Section 3 SECTION 1. ASSESSING THE IDEOLOGY OF THINK TANKS 1.1 The authors' state in page 3 of the paper that:
They reiterate this with an example in page 7:
Although the authors state that their method is such that it "does not require us to make a subjective assessment of how liberal or conservative a think tank is", their method is in fact making a highly subjective assessment. Why?
Thus, the very basis of this study - deriving think-tank ideology in a relative fashion (rather than objective fashion) - causes its results to be highly questionable. While it is clear that a lot of thought went into it and the idea pursued here is interesting, the basic assumptions required to make this model work are a fundamental limitation in being able to derive results that are even reasonably accurate. The net effect of the model could be to artificially push the results in the direction of making the think tank far closer to the legislator's ideology when that is not true in reality (it is also possible to mask closer ideological matching with lesser known or more ideological think-tanks which exist in reality). Scientifically speaking, and with due respect, this flaw is so severe that I simply cannot accept the conclusions of this paper on the derived ideology of the think-tanks. Let me also add that the same arguments apply to the treatment of the media as well, but also in a different sense. It is one thing for a legislator to cite a think-tank approvingly. In a news report, though, unless the media outlet specifically states that it approves the position of the think-tank cited in the news report, assuming that the media outlet somehow overtly shares the ideology of the think-tank in a big, unwarranted leap of faith. For instance, it may reflect an unintentional bias in the choice of think-tank based on the reporter's knowledge base, or a reflection of laziness in reporting, or simply a matter of day-to-day editorial judgment (which has to consider the timeliness of a news story, among other things). Broadly speaking I would tend to agree that the relative proportion of liberal, conservative or centrist think-tanks that a media outlet cites is a piece of information worth knowing. But the methodology used in this particular paper would really not answer this question with reasonable accuracy, since it is flawed. 1.2 In page 5 of the paper, the authors say that:
This section raises a question whose answers, again, could dictate the reliability of the results of the study. Maybe this is mentioned elsewhere in the paper and I missed it, but I don't see a specific qualification associated with a legislator (or news organization) citing a particular think-tank -- in the sense of whether the citation is accompanied by an overt or implied agreement with that think-tank on the particular item being cited. For example, if a legislator cites a think-tank to make a neutral observation (e.g., "Here's what Brookings says, but I don't know whether they are right or not"), how is that counted? In the description in the paper, the authors say: "...member of Congress would quote a member of the think tank, and the quote revealed the think tank’s views on national policy, or the quote stated a fact that is relevant to national policy. If so, we would record that quote in our data set." Does the member of Congress actually have to agree with the quoted portion for it to be recorded? SECTION 2. ASSESSING THE IDEOLOGY OF MEDIA OUTLETS 2.1 In page 2 of the paper, the authors say:
If I understand correctly, the authors are assessing "media bias" by extracting adjusted ADA (Americans for Democratic Action) scores for media outlets by comparing their think-tank citations to those of the legislators whose adjusted ADA scores are independently estimated using voting records. Put another way, G-M's goal is to assess the bias of the media outlet relative to that of legislators - using the common variable of think-tank citations. However, if I understand their methodology correctly, there's an important point of detail which should be noted. As they say in pages 2-3:
This is perhaps the most important portion of their entire paper. Why? What they are effectively saying is that if the nature of think-tank citations by a legislator who would be considered liberal based on his/her ADA-score, matches the nature of citations by the New York Times, then the New York Times would be deemed liberal (and have a similar ADA score). But is it really that straightforward? Put another way, is there any situation under which this assumption would be wrong? The answer is, resoundingly, yes. Consider a hypothetical (not really, but let's say it is a hypothetical) situation where liberal legislators have a habit of citing centrist (or less likely, conservative) think-tanks. In this scenario, if the New York Times in similar fashion, cites those think-tanks which are centrist (or conservative), then the New York Times will decidedly not be considered liberal - it will have to be considered "centrist" by the authors' own assumption. The problem here is that the think-tank's ideology is NOT assessed independently. According to the authors' model, for the media to be considered liberal, the think-tanks cited by liberal legislators need to be established unequivocally as being liberal. I have already shown in Section 1 that the methodology used by the paper to determine the ideology of the think-tanks is fundamentally flawed. So, right away, we can conclude that the main conclusion of this paper - that most of the media outlets they examined are "liberal" when it comes to citing think-tanks - does not hold. This is another serious flaw and the final outcome is not surprising at all because this is the kind of difficulty one runs into when one does not assess ideology objectively, but rather, extracts it with reference to something else. [NOTE: The above argument is not specific to the liberal perspective. If conservative legislators end up excessively citing centrist or liberal think-tanks (as established using an independent ideology analysis), one would run into the same kind of problem. In other words, this is a structural problem with the model and has nothing to do with partisan or ideological issues]. A couple of additional points:
2.2 There is another serious problem with the authors' methodology, which represents another fundamental underpinning of this paper. Here, I am referring to the methodology used to extract the reference ADA score, which demarcates "liberals" and "conservatives" in Congress by defining the "center". Clearly, unless this methodology is air-tight, even the definition of which legislator is "liberal" and which legislator is not, would be questionable. 2.2.1 To address this point I would like to first quote the section in their paper that deals with this topic (p 12).
I'm not an expert on election theory; so I had to look up the "Median Voter Theorem" and a few websites have some commentary on it - here, here, and here. The last of these links, says, for instance: "There is no more transparent nor easily communicated explanation of political outcomes in a democracy than that all political outcomes reflect median voter preferences." While the median voter model seems like a good concept, it is very clear that it is a theory that is rarely applicable in a political and media environment where the voter is ill-informed and where the politicians are not beholden to the median voter on every issue. For the policy and political outcomes to be where the median voter is, I would assume that at least three conditions need to be satisfied. (a) There is such a thing as a median
voter (b) The median voter knows which politicians actually represent his or her real needs and votes for/elects them (c) The elected politicians in Congress actually make compromises to craft policy - as dictated by the position of the median voter With (b) and (c), the Median Voter Model breaks down in reality. Especially considering this study is of media bias, clearly biases in the media can result in impressions on voters that may sway them in the wrong direction. After all, that is one of the prime reasons to be worried about media bias. Assuming that the voters are all well-informed to know that they are voting for the right candidate is therefore a stretch, when that collides with a simultaneous assumption that there is some media bias. Put another way, median voters may not be electing candidates who actually stand for what the voters think they stand for. [This is not conjecture. During election 2004 many voters were quite ill-informed]. Even when (b) is valid, (c) usually is not. This is also common knowledge. Two ongoing issues serve as good examples. George Bush and the Republican Party said very little about social security privatization during the 2004 campaign. Yet, as a majority party they are pushing for this even though the median voter is clearly against it. Likewise, during the campaign, neither Party really spoke about the egregious Bankruptcy bill that just passed in the Senate. Yet, because the voters do not know the details of this Bill (pro-corporate media bias, anyone?), it is likely to pass even though neither the median nor average voter is likely in favor of it. [Additionally, and this is a minor point, but are there really median voter policies in situations where Congress is deeply polarized and it is literally one party rule led by the extreme wing of one party?] Having said that, G-M are free to pick the median House member to set their center, but other than as a theoretical construct, it is not likely to have much merit from a practical standpoint. That said, this is only the tip of the iceberg for there is a far more fundamental problem with the approach. 2.2.2 Let me quote the authors again (p 12-13) where they explain their other reason for choosing the median House member to set the ideological "center":
A careful reading of the example cited by the authors shows that by choosing the median value, they are clearly (perhaps unintentionally) biasing the final result towards the media outlet A being "more liberal" than it really is. In fact, although they claim that they are picking the median because picking the mean would introduce arbitrariness, the reality is exactly the opposite in this example. (This seems strange again, because as I pointed out also in Section 1 while the authors felt they were being objective, rather than subjective, the opposite was true there as well). This should not be surprising, but this is the built-in result and hazard of using the median approach. What is does is that it takes away any objective definition of ideology and let's ideology be defined by an arbitrary reference that has little or no connection to the objective definition of ideology.
BOTTOMLINE: The median approach is fatally flawed and can dramatically, and incorrectly, skew the derived ideology of the media in a direction that is opposed to the ideology of the majority party in Congress. One might therefore be tempted to consider the mean approach rather than the median, but that has its own fatal flaw (below). 2.2.3 The built-in assumption in the study is that the ADA score fully represents the real tenets of liberalism since we are using it to establish how liberal or conservative the legislators are. So, it is therefore strange that the authors abandon the objective definition of the degree of liberalism as defined by the ADA scores to base their judgments of legislator-, think-tank- and media ideology on a relative reference that may not have much to do with the real tenets of the ideology at all. Let me explain. First, we need to make an assumption here. It needs to be assumed that an ADA score is indeed the correct measure of a legislator's ideology (I have no idea what the ADA's policy positions are and that's why I'm making this point). For the sake of argument let us assume it is. Now, let's look at Table 2 of the paper:
Important points to notice:
The examples above illustrate that the mean adjusted ADA score is also highly inappropriate to assess think-tank and media ideology. The core of the problem here is that the model is fundamentally flawed, by on the one hand assuming that ADA scores can provide an absolute picture of a legislator's ideology and then assuming that media and think-tank ideology should be determined not using the same absolute reference but a relative, moving reference that is highly dependent on who's the majority in Congress and how they think. This is not an acceptable model, for, if the minority party becomes the majority party in the next election, think-tanks or the media would suddenly appear to have switched ideologies even though their positions underwent ZERO change. To correct this, one would need to have an absolute, objective reference for ideology. That is not just to make the model work. One needs that because that is reality! [NOTE: SECTION 3. DEFINING MEDIA BIAS I have shown in sections 1 and 2 that the basic methodology used by this paper, while interesting, is so deeply flawed that the final results simply don't have a lot of significance or accuracy. This conclusion was based on the assumption that G-M's definition of media bias is as they have stated in their paper. Perhaps the most serious flaw of this paper, though, is that it appears they have somehow assumed that media behaviors on think-tank citations alone can determine "media bias". As they say, in pages 16 and 17 (bold text is my emphasis):
This last sentence is a conclusion that it NO WAY follows from their study - even if we assumed that the study is methodologically sound and reliable (which it is not). The conclusion is simply wrong because the study does not examine anything about whether the media actually reports the positions of liberals or conservatives accurately. Citing a think-tank says nothing about whether that think-tank is accurate or not. And it certainly says NOTHING about what the media communicates to the viewers when it is NOT citing think-tanks, which is a big chunk of the time. I am quite stunned that the authors make such a sweeping conclusion when they have omitted from consideration everything else that media outlets do that have nothing to do with which think-tanks they cite. You can tell how flawed the thinking is by reflecting on this sentence on page 15:
I am far to the left of David Duke and I would hope that he never ever comes within 50% of winning an election, but folks, the statement above makes no sense. While I would hope that Duke does not get much coverage in general in today's "entertainment-oriented" media, even I would have no problem if a news story gave "equal coverage" (defined below) to two political candidates if one of them is David Duke. What I would have a major problem with is if they simply let the candidates speak without informing their viewers whether the candidates are saying something that is accurate (which is after all the GOAL of news reporting, i.e., news) or NOT - that to me would mean "unequal coverage". If David Duke makes misleading or false statements or misrepresents his views, then I would expect the media do one of two things - either correct his statements then and there, or tell him that he will not get coverage if he is going to falsify his record and positions. (The same argument would apply to the hypothetical Democratic candidate Duke runs against). The whole point of the First Amendment is to give everyone the opportunity to speak. Obeying the First Amendment is not a "bias" - one way or the other! What would constitute bias is if either side is allowed to mislead or lie to the public without correction, or if one side is silenced or given short shrift even if they have something accurate and relevant to say. Now, THAT would be BIAS. I have been studying media bias long enough to know that there is a tendency to be overly simplistic in claiming media bias. When controlled for other factors (see Appendix A), the more fundamental determinant of bias is the accuracy of news reporting, not whom the reports cite. To the extent that news reporting could become inaccurate by citing certain think-tanks over others, one may have a case that think-tank citations could influence the accuracy of the reports. But, G-M have fallen into the trap of assuming that the part is the whole. Think-tank citations are merely one part of the whole - which is the media's accuracy in news reporting. Let's not forget that and jump to unwarranted conclusions! A short while after I wrote up the previous sections, I realized that I needed to make my statement about the determinant of media bias clearer. I therefore added the term "When controlled for other factors...[the] more [fundamental...]" in Sec. 3 and the Summary. This is because, while accuracy is the most important aspect, it is not the only one. For the purposes of this response, this clarification is not that important, but I wanted to make it clear that I wasn't entirely ignoring other parallel aspects (albeit less important in most cases) that may affect media bias; when I say "Think-tank citations are merely one part of the whole - ...accuracy" I mean that accuracy is the "whole" relative to citations (the "part"). One of the aspects outside of accuracy is the issue of the topics covered by a media outlet. Topic choice is certainly a function of editorial bias, but it also a function of numerous other confounding factors - source credibility, events, circumstances, issues of public interest, issues of interest to politicians or policy-makers, issues of interest to the media outlet to ensure their revenues and profits in the markets they compete in, etc. So, it would be much more difficult to credibly demonstrate editorial bias on topic choice, by itself. G-M's study is unconcerned with topic choice and that's fine, and my response does not address this either. I would also like to clarify that my definition of "accuracy" is broad and it encompasses the notion that coverage on a topic may not necessarily be accurate [using the reader/customer as the object of the coverage] if the different, credible view points are not publicized to the same degree (i.e., "unequal coverage"). Thus, the New York Times and media outlets revving up the war drums for George Bush on their front pages or repeating it endlessly in top TV shows and then relegating stories (if any) challenging the Bush administration's allegations to somewhere deep in the paper (or to TV shows with lower frequency runs or lower ratings) is something that I would consider an issue of "accuracy" because the significantly disparate treatment makes it much less likely that the full picture is conveyed to the same cross-section of readers or viewers. [In fact, this has been a common complaint I have expressed to friends when I talk to them about media bias]. In some sense this is a matter of semantics. I was simply trying to point out in Sec. 3 that accuracy is the more fundamental determinant than citations. If I wanted to be broader in my scope in Sec. 3, instead of saying: "To the extent that news reporting could become inaccurate by citing certain think-tanks over others, one may have a case that think-tank citations could influence the accuracy of the reports," I could have said: "To the extent that news reporting could become inaccurate by citing certain think-tanks over others or publicizing the views of one side less prominently, one may have a case that think-tank citations could influence the accuracy of the reports." But, as I said, this adds a dimension to my response that is unnecessary in the context of G-M's paper because they are not assessing placement of articles/news items - only frequency.
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